"Passionate about digital, media and audiovisual ... 'blah, blah, blah' skills and knowledge 'blah, blah, blah' several years 'blah, blah, blah' your company blah, blah, blah' creative, young and innovative 'blah, blah, blah' corresponds to my idea 'blah, blah, blah' first job of my dreams."
"This is all blah, blah, blah," was what a young Frenchman said he was thinking some months ago when he decided to type, copy, paste and re-paste the onomatopoeic phrase in what apparently was the umpteenth letter of introduction he was hammering out.
By the end of 2015, Marketing school graduate Julien Chorier, 24, was tired of sending out job inquiries and not getting any responses. Facing the fact that his letters were not getting the attention he wanted, and wondering if anyone was actually even bothering to read them, he decided to replace some of the well-worn phrases job hunters use to describe experience and demonstrate motivation in cover letters with 'blah, blah, blah.' This last ditch effort not only got read, it produced results.
After receiving the letter, Alumnforce, a startup company specializing in building social network websites for schools, universities, alumni associations and foundations, invited him in for an interview and then hired him to start in the new year. On his first day of work, Julien proudly Tweeted this photo of his new employee badge.