Speaking in a press conference, the outspoken governor decried the move as "reprehensible" and argued the group lost some credibility by making the ad.

"And I think for any of us who are public figures, you see that kind of ad and you cringe. You cringe because it's just not appropriate in my view to do that," he said. "They've got real issues to debate on this topic. Get to the real issues. Don't be dragging peoples' children into this. It's wrong."

Video of his comments were posted on the governor's official YouTube page...

..."My children had no choice realistically in what I've decided to do with my career and what effect that's had on their lives," he said.

"The president doesn't have a choice and his children don't have a choice of whether they're going to be protected or not. The reality is our lives in American society don't lead to that, and I think it's awful to bring public figures' children into the political debate. They don't deserve to be there."...

...the governor...pulled no punches in expressing his thoughts about the NRA's actions, adding that such a move "demeans them."

"It makes them less of a valid, trusted source of information on the real issues that confront this debate," he said.