An Italian firm selling mannequins that secretly monitor the age, race and gender of customers using facial recognition software has come under fire from privacy groups.
The information logged by the dummies is then used to implement more effective marketing strategies by stores in the US and Europe.
And the manufacturer now plans to add audio recording to the dummies' capabilities, listening in on customers' discussions about their clients' products.
The mannequins, known as "EyeSee" are manufactured by Italian company Almax and retail for £3,200 [$5,126 USD] each.
Their existence was first publicised by retail expert and television presenter Mary Portas, who tweeted "Big Brother is watching. New technology lets stores use mannequins to monitor us, a scary thought, no?"
Privacy campaigners agree, describing the technology as "creepy" and "totally disproportionate."
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