Mayor Mike Bloomberg's plan to ban oversized, sugary drinks in New York City has soda lovers up in arms.

In a news briefing at city hall surrounded by oversized plastic cups, the slimline mayor said he thinks the ban is what "the public wants the mayor to do", according to the Associated Press.

The ban on selling sugary drinks over 16oz could be in place by March. It would not not apply to diet sodas, fruit juices, dairy-based drinks or alcoholic beverages. The ban also would not include drinks sold in grocery or convenience stores – unless they're the type of store that's classed as a "food-service establishment".

Any outlet that flouts the ban would be subject to a $200 fine.