The mother featured in Time Magazine’s provocative breastfeeding cover photo stopped by the “Today” show on Friday with her son to discuss the “media craze” sparked by the controversial image.

“I understand some of the breastfeeding advocates are actually upset about this because I feel like [the photos] don’t show the nurturing side to attachment parenting. This isn’t how we breastfeed at home,” Jamie Lynne Grumet, 26, said as her three-year-old son Aaron sat in her lap. “It’s more of a cradling, nurturing situation. And I understand what they’re saying, but I do understand why Time chose this picture because it … did create such a media craze to get the dialogue talking.”

Grumet told NBC’s Savannah Guthrie “we knew exactly what we were going to get into” by appearing in the article and photo, although she acknowledged the firestorm around the magazine cover went beyond her expectations.