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The emerging slogan for the 2012 campaign, on display during a high-profile New York City fundraiser Thursday night, thrusts Obama’s social and domestic policy achievements to the forefront of his re-election pitch.
And its appearance on new Obama-Biden campaign merchandise and apparel suggests the “change is” meme will likely be here to stay.
The messaging – unabashedly transcending criticism and disillusionment over what Obama has not accomplished – raises the stakes of the election for Obama supporters, reminding them that issues such as the health care law, “don’t ask don’t tell” repeal, and federal student-loan aid could all be rolled back if they don’t win.
“Everything we did over the last three years is now at stake in this election,” Obama told a crowd at the Apollo Theater, a line he repeats regularly before donors on the campaign trail.
By touting a litany of the ways “change is,” Obama also complements his economic message on the campaign trail, which has focused less on a defense of his administration’s response to the recession and more on accentuating a philosophical contrast with Republican candidates.
Obama mentioned the word ‘change’ 26 times in his speech before 1,400 fawning supporters at the Apollo Theater in Harlem Thursday. He hailed seven policy accomplishments as “concrete examples” of promises from 2008 that have been fulfilled.
He also promised to affect additional “change” in the next five years if voters agree to give him a second term in November.
Image: 'Change Is' tee shirts, BarackObama.com.
Related Newsvine post: The First Obama-Biden 2012 TV Advertisement: What do you think? (Video and Poll)
