First it was the San Francisco Giants who delivered a pitch for the 'It Gets Better Project' and 'The Trevor Project' in order to help tell gay, lesbian, bi and transgendered youth, and all young people who are bullied for whatever reason, that things can get better as they grow up, and how important it is therefore not to give up, but to stay true to themselves:
Next up to bat were the Chicago Cubs:
Then the Boston Red Sox got on the ball:
And now the the Baltimore Orioles have gone to bat for the cause, too:
The petition site at Change.org has several petitions calling on various sports organizations to make 'It gets better' videos, as well as petitions to thank some of the teams that have already done so.