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The ad depicts an overweight man lying in a morgue holding a half-eaten hamburger, with a woman crying over his body. The McDonald's golden arch logo appears over his pale feet with the words ``i was lovin' it.''
It was created by Physicians Committee for Responsible Medicine (PCRM), a nonprofit doctors' group that promotes vegetarian diets and is based in Washington, D.C.
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The organization said its ad was rejected by all South Florida stations. In West Palm Beach, station WPEC originally agreed to air it Thursday, twice during the Early Show and once during the noon news broadcast. But the station later rejected the ad, telling the physicians' group that it would only air if they took out any reference to McDonald's, according to PCRM spokeswoman Vaishali Honawar.
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The commercial was aired twice in the Washington, D.C.-area: on Sept. 16 and during a local cable news broadcast on TBD, an affiliate of ABC-7, and on Sept. 23 during a new episode of The Daily Show on Comedy Central.
The commercial also has garnered more than a million views on YouTube, where it appears as the second-most viewed video this month in the Nonprofits & Activism category.
PCRM president Dr. Neal Barnard said the group targeted McDonald's over other fast-food chains because McDonald's doesn't have enough healthy menu items, such as a veggie-burger option.
Doctors' Group TV ad promoting vegetarianism by blasting McDonalds rejected by Florida stations (video)
Article Source: MiamiHerald.com- Enjoy this article? Help vote it up the 'Vine.
- Public Discussion (10)
McDonald's issued a statment about the ad, saying: ``This commercial is outrageous, misleading and unfair to all consumers. McDonald's trusts our customers to put such outlandish propaganda in perspective, and to make food and lifestyle choices that are right for them.''
The physician's group, which also opposes using animals for research, has also sued McDonald's and other fast-food restaurants, claiming their chicken sandwiches contain carcinogens and the chains should warn patrons. Burger King settled a California case against it and has agreed to put warning signs in some restaurants.
Barnard might be fighting against McDonald's now, but he has them to thank for one thing: giving him his first job when he was a teenager in North Dakota.
Well, if he worked there, he probably has even more insight into how awful their food is. Seriously, I'm not sure how I feel about certain aspects of this. Is it a from of censorship on the part of the TV stations? Is it fair for the ad to target McDonalds so blatantly, when there are so many junk food chains around? What do you think?
- 2 votes
#1 - Thu Sep 30, 2010 4:06 PM EDTi think they should air it .... they get paid to air the commercials not judge them , do they take side with political ads ?
- 1 vote
#2 - Fri Oct 1, 2010 10:59 AM EDTMcDonalds spends billions on TV advertising...no station would risk losing their piece of it over an ad that falsely accuses them of killing people. Think of it like this...is it the gun that kills, or the person pulling trigger? Like McDonald's said...we are all responsible for our own lifestyle choices...woe is the day that we find out someone else is making those choices for us, no?
- 3 votes
agreed Lisa...
this doesn't take away one's choice ... this adds facts to that choice. It won't stop the herds ... and I'm a fast food lover . I think that there is something addictive about it and once away from it I feel better. nothing like home cooking ! But many are addicted. get moody when they can't have a burger and fries.
you can list the adverse effects all you want but there's nothing like a visual to cement it. How would McDonalds have done if it were ever only print ?
- 2 votes
The only time I'd be a vegetarian is when I am buried ass up and I'm eatin' dirt. Doctors have no business tellin' people what to eat. Each person is different and has different needs, nutritionally speaking. We r carnivores, that is why we have canine teeth. As long as we maintain a regular diet that is *NOT* over 2000, we should be fine.
- 2 votes
#3 - Fri Oct 1, 2010 12:23 PM EDTWe r carnivores
Actually we are omnivores and can eat anything thats why we have a grinding motion when we chew and why we have molars.
Targeting McDonalds is wrong or any other fsat food outlet for that matter. Put out the info about a healthy diet and let the people choose for them selves. A burger now and then is not going to kill anyone.
- 4 votes
ADad-1477522
The only time I'd be a vegetarian is when I am buried ass up and I'm eatin' dirt. Doctors have no business tellin' people what to eat. Each person is different and has different needs, nutritionally speaking. We r carnivores, that is why we have canine teeth. As long as we maintain a regular diet that is *NOT* over 2000, we should be fine.
not true .
if you ate 2000 calories of beef everyday , MCDonalds.. fats , carbs .. triglicyirides ...you'd end up sick compared to a balanced diet of fruit , veg and small amounts of lean meat or fish .
you liver couldn't handle the McDonalds diet.
- 1 vote
A burger now and then is not going to kill anyone.
ADads' just saying he's a meat eater...so am I , but McD's...maybe once every couple of weeks.
- 2 votes
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