Plummeting newspaper circulation, disappearing classified ads, "unbundling" of content—the list of what's killing journalism is long. But high on that list, many would say, is Google, the biggest unbundler of them all. Now, having helped break the news business, the company wants to fix it—for commercial as well as civic reasons: if news organizations stop producing great journalism, says one Google executive, the search engine will no longer have interesting content to link to. So some of the smartest minds at the company are thinking about this, and working with publishers, and peering ahead to see what the future of journalism looks like. Guess what? It's bright.
EVERYONE KNOWS THAT Google is killing the news business. Few people know how hard Google is trying to bring it back to life, or why the company now considers journalism's survival crucial to its own prospects.
Of course this overstates Google's power to destroy, or create.
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