The Internet chews up media and spits them out again. Sometimes they get more robust. Sometimes they get more profitable. Sometimes they die.
Now, maybe film studios can do what Magnolia Pictures is doing -- distributing day-and-date releases to satellite, pay-per-view, cinema, DVD, and foreign film outlets -- and recapture a lot of the money that is squirting between the fingers of the tightly clenched release-window fist. But if it's not enough, commercially motivated BBMs might simply die.
Note that movies as a genre won't vanish. There's plenty to love about 9-minute YouTubes and the quirky features that come out of indie production houses. There's never been a time when more moving pictures were being produced and viewed than today. Many of these things are economic propositions, and many are not -- they're a lot more like stage shows than they are like films. They cost less to produce, they reach smaller, more targetted audiences, and they represent an admirable diversity of voice and point of view. But they're not Big, Culturally Relevant Media in the way that a real classic BBM can be.
P.S. BBM stands for Big Budget Movies, which I'm glad to see he doesn't predict will die -- yet!
Eventually the studios will catch on to the Internet with a working business model.
iTunes and Zune Marketplace (which will probably be dead in a year) already have models for series purchases and scratch cards to use as payment. This could easily be altered to include simulcast streaming of new releases.
I can see the day when Studios release to theater and home viewers the same day through the Internet, not just pay-for-view through Cable and Satellite.
After all, it's direct marketing, direct sales to the consumer. They can bypass the middleman theater and increase profits while also getting consumer data and direct-marketing opportunities.
Still, the Big Budget films will always have a theater presence for the very experience of a BBM in a big room with very loud speakers and ample popcorn.
Still, the Big Budget films will always have a theater presence for the very experience of a BBM in a big room with very loud speakers and ample popcorn.
There's nothing quite like that experience, is there? A waking, communal dream experience.
destruction is quite evident.how to reconstruct?
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